Announcement
THE augmented reality is becoming increasingly present in the daily lives of users of cell phone. In 2025, this technology promises to revolutionize the way we interact with the digital world, offering immersive and practical experiences.
With the evolution of mobile devices, integrating AR into gaming, navigation, education, and entertainment is more accessible than ever. Now, you can enjoy these features without the need for additional equipment, such as headsets.
Announcement
In this article, we present a curated list of the most innovative apps for Android and iOS. These tools not only make everyday tasks easier but also open doors to new ways of learning and having fun.
Main Points
- Augmented reality is transforming everyday interactions.
- Immersive experiences without headsets are now possible.
- AR integration in gaming, navigation and education.
- List of innovative apps for Android and iOS.
- Technological evolution driving the use of AR on cell phones.
What is Augmented Reality and how does it work?
Have you ever wondered how the augmented reality can change your view of the environment around you? This technology overlays digital elements on real world, creating a unique and interactive experience. All of this is possible thanks to smartphone camera, which captures the environment and integrates virtual objects in real time.
Definition and technology behind AR
THE augmented reality It works through optical sensors and image processing. These sensors identify surfaces and objects in the environment, allowing digital elements to be accurately designed. Geolocation also plays a crucial role, ensuring that interactions are contextualized.
Difference between AR and Virtual Reality
While AR integrates digital elements into real world, the virtual reality creates completely digital environments. VR requires devices such as headsets, which isolate the user from the physical environment. A practical example is the comparison between Instagram filters (AR) and Oculus Quest (VR).
Another important point is accessibility. Currently, 87% smartphones support technologies like ARCore and ARKit, making AR more accessible than ever. Furthermore, the arrival of 5G has reduced latency, significantly improving experiences. augmented reality.
Why are AR apps revolutionizing smartphone usage?
With the integration of AR, smartphones have gained incredible new features. This technology is transforming the way we interact with real world, offering experiences that once seemed like science fiction. Whether for learning, shopping, or browsing, augmented reality is becoming a tool essential in everyday life.
Impact of AR on real-world interaction
Augmented reality allows users to see digital information overlaid on their physical surroundings. One example is Google Maps Live View, which projects arrows on the ground to guide the way. This not only facilitates navigation but also increases safety by avoiding distractions.
In education, platforms like Mondly use AR to teach languages interactively. Studies show that this approach increases information retention by up to 40%. In commerce, apps like Wanna Kicks allow customers to view products in 3D before purchasing, reducing returns.
Advantages of using AR in everyday life
In everyday life, augmented reality saves time and simplifies tasks. Architects, for example, use Magic Plan to create projects 65% faster. Furthermore, technical tutorials in AR are preferred by 72% of users, according to data from Vuforia Chalk.
This technology is also useful for precise measurements. Apps like Measure turn your phone into a digital tape measure, eliminating the need for physical tools. With so many features, AR is becoming indispensable in everyday life modern.
Google: Exploring Animals in 3D with AR
Discover how Google's 3D technology brings animals into your environment. With the "See in 3D" feature, you can explore incredible species directly on your phone screen. This option has been integrated into the search engine since 2019, offering an immersive and educational experience.
How the “See in 3D” feature works
To activate the feature, simply search for an animal's name on Google. Then select "View in 3D." Use your phone's camera to project the animal into your environment. The models appear at full scale, with biomechanically accurate animations.
This feature is available for Android and iOS, making it accessible to most users. Additionally, integration with flat surfaces allows for creative and interactive photos.
Available animals and immersive experiences
Currently, 23 animal species are available, including tigers and dinosaurs. Each model is detailed and offers a unique educational experience. Schools in Brazil are already using this technology for interactive biology lessons.
An interesting fact: the "See in 3D" feature registers 15 million monthly activations in the country. This demonstrates the growing interest in immersive and educational experiences.
| Appeal | Details |
|---|---|
| Available Species | 23, including tigers and dinosaurs |
| Integration | Google Search since 2019 |
| Platforms | Android and iOS |
| Monthly Activations in Brazil | 15 million |
Mars RA Mission: Exploring the Red Planet
Exploring Mars has never been more accessible, thanks to technology Augmented reality. With this tool, you can control NASA rovers and discover Martian locations directly from your phone. The simulation of the Ingenuity helicopter, with realistic physics, and 3D maps of Jezero Crater based on Perseverance data, offer an immersive and educational experience.
NASA Rover Control
One of the most impressive features is rover control. With a simple tutorial, you can calibrate the gyroscope for precise movements. This experience is used in science fairs for geological simulations, helping students better understand the environment Martian.
Discovery of Martian sites
Additionally, Mission Mars AR allows you to explore locations like the Jezero Crater. With real audio captured on Mars, the experience becomes even more authentic. Statistics show that the app already had 500,000 downloads in Latin America in 2024, integrating with STEM education projects.
That technology not only saves time, but it also opens doors to new ways of learning and having fun. With augmented reality, exploring the Red Planet is within everyone's reach.
Google Arts & Culture: Art and history in augmented reality
The Google Arts & Culture platform is transforming the way we explore art and history. With the integration of augmented reality, it's possible to visit museums and interact with works in innovative ways. This technology allows users to immerse themselves in cultural experiences without leaving home.
Exploring museums and works of art
One of the most impressive features is the 4K digitalization of 30 Brazilian museums. This provides a detailed view of each work, allowing users to explore every detail. Art Projector is another incredible resource, projecting real-scale works into the home environment.
Furthermore, the partnership with FUNAI brought the art Indigenous people to the platform, preserving and promoting traditional culture. For art lovers, the nighttime tour of MASP with adaptive lighting is a unique experience.
Filters and artistic projections
You filters Augmented reality technologies have also gained prominence. The Frida Kahlo filter, with advanced facial recognition, allows users to transform into the iconic artist. Another innovation is the artistic projections that integrate objects virtual to world real, creating immersive experiences.
With 2.7 million works available in 360°, the platform has become a reference for those seeking to explore global culture. The partnership with the São Paulo Biennial offers exclusive experiences, further expanding access to art contemporary.
| Appeal | Details |
|---|---|
| Digitalized Museums | 30 Brazilians in 4K |
| Available Works | 2.7 million in 360° |
| Frida Kahlo Filter | Advanced facial recognition |
| Partnerships | FUNAI and SP Biennial |
Snapchat: AR Filters to Transform Your Photos
You filters Snapchat's augmented reality features are redefining the way we interact with photos and videos. With 210 million daily active users globally, this tool has become a cultural phenomenon, especially among young people.
Facial tracking technology, with 78 identification points, allows effects Extremely realistic. The machine learning algorithm adapts to different skin tones, ensuring a personalized experience for all users.
Popularity of AR filters
One of the factors driving the popularity of these filters is interactivity. Campaigns from brands like Gucci, which use sponsored Lenses, demonstrate how augmented reality can be used to engage audiences.
Additionally, 34% of Snapchat's traffic comes from geotagged filters. This feature allows users to create unique experiences by connecting with their surroundings.
Realistic and creative effects
With Lens Studio, anyone can create custom filters. This tool democratizes access to technology, allowing both everyday users and brands to explore their creativity.
A growing trend is filters with tactile interactivity, thanks to LiDAR sensors. These effects allow users to interact with virtual objects in a more immersive way, opening up new possibilities for the future of augmented reality.
The Mandalorian AR Experience: Immersion in the Series
Imagine interacting with characters and environments from The Mandalorian directly to your cell phoneThis augmented reality experience brings the series to your environment, creating a unique and engaging immersion.
Interactive environments and characters
The experience allows you to explore iconic settings from the series, such as the Razor Crest ship, and interact with characters like the Mandalorian and Grogu. Real-time rendering, created with technology Unreal Engine 5 ensures stunning and fluid graphics.
Fun fact: the digital assets are identical to those used in the series' production, offering an authentic experience. Additionally, the cooperative mode allows up to four players to explore together, increasing the fun.
Compatibility and requirements
This experience is only available on select 5G devices, such as the Galaxy S23+ and iPhone 14 Pro. For best performance, 8GB of RAM and a Snapdragon 8 Gen 2 processor are required.
A tip: Using Bluetooth controllers increases immersion, allowing for more precise interactions. However, availability is limited to metropolitan areas due to the infrastructure required.
- Technical details: Requires 8GB RAM and Snapdragon 8 Gen 2.
- Premium experience: 4-player co-op mode.
- Fun fact: digital assets identical to those used in the production of the series.
- Tip: Use Bluetooth controls for greater immersion.
- Limitation: availability only in metropolitan areas.
Google Maps: Navigation with AR
Navigating unfamiliar streets has never been easier with Google Maps AR technology. The “Live View” feature uses camera from your cell phone to project arrows and directions directly onto world real, offering an intuitive and precise navigation experience.
“Live View” functionality
With the option With "Live View," Google Maps overlays arrows and landmarks onto the camera's surroundings. This lets you see exactly where to go without having to look at the map. Accuracy reaches within 1.5 meters in urban areas, ensuring you never get lost.
Indications and arrows projected onto the real environment
Arrows are projected on the ground, guiding you clearly and safely. This tool It's especially useful in busy areas where signs and signals can be confusing. Additionally, integration with Google Lens allows you to identify nearby establishments, such as restaurants and shops.
See the main benefits of AR navigation:
- 30% more efficient than traditional navigation.
- Time savings: tourists in São Paulo save 19 minutes per day on travel.
- Safety: sidewalk obstacle alerts for the visually impaired.
- Promising future: Waze AR integration announced for 2025.
Compatible with 92% on Android 10+ and iOS 14+ devices, this technology is within reach of most users. Try it out and discover how augmented reality can transform the way you get around.
Measure: Turning Your iPhone into a Tape Measure
Transform your iPhone in a tool accurate measurement with the Measure app. This solution uses the camera and the LiDAR sensor to measure objects and distances with an impressive accuracy of ±2% at up to 5 meters. Ideal for professionals and enthusiasts, Medida is a practical and modern alternative to traditional tape measures.
Measuring objects and distances
With Medida, simply point the camera to the desired object and trace the measurement lines on the screen. The app uses LiDAR technology, found in iPhone Pros, for instant and accurate calculations. This functionality is especially useful for carpenters, who can create quick and accurate estimates directly on the app. cell phone.
Furthermore, Medida allows for the creation of automated floor plans, saving time and reducing errors. Construction professionals have already rated the app 4.8 stars on the App Store, highlighting its efficiency and practicality.
Integrated level tool
Another highlight of Medida is its integrated level tool. It allows you to easily check the slope of surfaces, ensuring precision in decorating and renovation projects. The 2025 update promises to integrate the app with HomeKit, further expanding its functionality.
“Measure has changed the way I work. Now I can measure and level everything right on my iPhone, without having to carry extra tools.”
For those looking for an alternative to Medida, AR Ruler for Android offers similar functionality. However, its accuracy and integration with the Apple ecosystem make Medida the preferred choice among iPhone users.
The Future of AR Apps: Innovations and Trends for 2025
The advancement of augmented reality is shaping a future full of innovations and possibilities. With a market projected to reach US$1.4 billion by 2026, this technology promises to revolutionize several sectors.
In Latin America, AR-focused startups have seen 300% growth, driving creative solutions. In medicine, interactive holograms are transforming surgical training, offering realistic and safe simulations.
In the industrial sector, predictive maintenance using AR in smart factories is optimizing processes and reducing costs. However, challenges such as immersive advertising regulation and data privacy still need to be overcome.
For the coming years, massive integration with the metaverse and Web3 is one of the big bets. With AR glasses with a 140° field of view in development, environment digital and physical will merge even more naturally.
